Practical guides on AI search visibility, AEO, and making sure your business gets mentioned when customers ask AI assistants for recommendations.
I spent nearly three years training for a single handstand pushup. One year into building Halogen, that's still the lesson I keep coming back to — the breakthrough never comes on day one.
I've spent the last year studying how AI decides who to trust. The answer has nothing to do with how much you spend on marketing. Here's what the research shows — and why authentic human voices in forums, reviews, and press are the only currency that actually matters to an LLM.
At Google I/O 2026, Sundar Pichai unveiled "Search agents" — AI that runs 24/7 in the background, watching the web on your behalf. They built it for consumers. But read it again as a business owner. Your customers are about to have always-on agents shortlisting for them, quietly and continuously, without ever loading your website.
I spent a day at the Small Business Expo in New York talking to business owners about AI search visibility. I walked in expecting to validate a market. I walked out with something more valuable — a clear picture of the three barriers standing between small businesses and AI adoption, and the path that actually works.
GA4 is lying to you about where your best traffic comes from. Not intentionally — but by default, it folds AI referral traffic from ChatGPT, Perplexity, Gemini, and others into generic buckets, giving you zero visibility into one of the highest-converting channels driving traffic to your site right now.
As a tenured Amazonian, I had a favorite answer when people asked about Leadership Principles. Building a startup changed that answer completely. Here are the three LPs I think about practically every day now — and why founders who came from big companies are more prepared than they realize.
I asked the major AI platforms what they knew about me. Most got it right. One told people I smuggled drugs into prison. Here's why that happened — and what every business owner needs to understand about AI hallucinations and brand reputation.
AI answer engines make citation decisions in milliseconds, and your content structure determines whether you make the cut. Here's what we've learned about how Answer Engine Optimization actually works — and the three patterns that consistently drive citations.