3 articles
Answer Engine Optimization (AEO) is the practice of structuring and promoting content so AI systems like ChatGPT, Gemini, and Claude cite and recommend your brand when someone asks a question in your category. Here's the plain-language definition, the data behind why it matters now, and how it differs from SEO.
I've spent the last year studying how AI decides who to trust. The answer has nothing to do with how much you spend on marketing. Here's what the research shows — and why authentic human voices in forums, reviews, and press are the only currency that actually matters to an LLM.
AI answer engines make citation decisions in milliseconds, and your content structure determines whether you make the cut. Here's what we've learned about how Answer Engine Optimization actually works — and the three patterns that consistently drive citations.