4 articles
We pointed Halogen Presence at itself and audited a month of our own core metric, the one that tells a customer your brand is visible in ChatGPT, Gemini, and Claude. On day one, that metric was wrong 71% of the time. Here's what we found, and what we did about it.
My family and I spent two and a half weeks driving 3,890 miles across the country to celebrate America turning 250. At every stop, I asked ChatGPT what it knew about the local businesses. The pattern I saw on the road is the same one changing how your next customer finds you right now.
I spent nearly three years training for a single handstand pushup. One year into building Halogen, that's still the lesson I keep coming back to — the breakthrough never comes on day one.
As a tenured Amazonian, I had a favorite answer when people asked about Leadership Principles. Building a startup changed that answer completely. Here are the three LPs I think about practically every day now — and why founders who came from big companies are more prepared than they realize.