3 articles
I've spent the last year studying how AI decides who to trust. The answer has nothing to do with how much you spend on marketing. Here's what the research shows — and why authentic human voices in forums, reviews, and press are the only currency that actually matters to an LLM.
I spent a day at the Small Business Expo in New York talking to business owners about AI search visibility. I walked in expecting to validate a market. I walked out with something more valuable — a clear picture of the three barriers standing between small businesses and AI adoption, and the path that actually works.
AI answer engines make citation decisions in milliseconds, and your content structure determines whether you make the cut. Here's what we've learned about how Answer Engine Optimization actually works — and the three patterns that consistently drive citations.