Pricing
Halogen Presence™ pricing
See how ChatGPT, Claude and Gemini answer the questions your buyers ask, fix what keeps your brand out of those answers, and confirm each fix on your live site.
Plans
Starter
For early-stage teams that want a live read on how AI engines see their brand.
$99/month
or $990/year
billed annually, save $198
50
Prompts
3
Competitors
1
Brand
- Full monitor, diagnose, fix and verify toolkit
- Strategy sessions at $200/hour
- 30-day money-back guarantee
Growth
For teams that track their full category and report AI visibility progress to leadership.
$299/month
or $2,990/year
billed annually, save $598
150
Prompts
5
Competitors
1
Brand
- Everything in Starter
- 3x Starter’s prompts, 5 competitors
- 1 strategy session included with annual billing
- 30-day money-back guarantee
Scale
For B2B teams covering several product lines, buyer segments or brands.
$699/month
or $6,990/year
billed annually, save $1,398
350
Prompts
10
Competitors
2
Brands
- Everything in Growth
- At least double Growth’s prompts and competitors
- 1 strategy session included every quarter
- 30-day money-back guarantee
Enterprise
Custom pricing
For larger organizations that need custom volume and procurement support: 1,000+ prompts, 3 or more brands, custom competitor allowances, invoicing and security review.
Book a callCompare plans
| Feature | Starter $99/mo | Growth $299/mo | Scale $699/mo | Enterprise Custom |
|---|---|---|---|---|
Tracked prompts Questions you track, each run on every included AI engine. | 50 | 150 | 350 | 1,000+ |
Competitors benchmarked Scored from the same AI answers, with AI-suggested competitors to add. | 3 | 5 | 10 | Custom |
Brands | 1 | 1 | 2 | 3+ |
Strategy sessions One hour with a Halogen specialist to interpret your data and set priorities. | $200/hour | 1 with annual billing, then $200/hour | 1 per quarter, then $200/hour | Custom |
Every plan includes
Monitor
ChatGPT, Claude and Gemini
Visibility tracked on all three AI engines.
Perplexity, Google AI Overviews and Google AI ModeComing Q1 2027
Planned for every plan. Availability confirmed at launch.
Scheduled checks by priority
High priority every weekday, medium weekly, low every other week, plus on demand.
Personas
Visibility heatmaps by buyer audience and by AI engine, with a gaps view.
AI Search Queries
The search phrases each AI engine ran while answering your prompts.
Citation Sources
The domains and pages AI answers cite, compared with your competitors.
Sentiment analysis
How AI answers describe your brand, with competitor scores.
Diagnose
Site Health
AI-readiness score across 8 dimensions, with prioritized fixes and score history.
Website Clarity
An AI-simulated first impression of your site, scored for each persona.
Brand Profile
Facts and look-alike names that help Presence recognize your brand in AI answers.
Fix and verify
Action Plan
One prioritized queue of fixes, each with steps and a clear definition of done.
Verified completion
Automated checks confirm 11 kinds of fixes on your live site, including schema, sitemap, llms.txt and AI crawler access.
Engineer-ready exports
Hand the plan to an engineer or AI coding assistant as Markdown, JSON or PDF.
Report
Dashboard and alerts
Visibility, Site Health, Clarity and sentiment in one view, with severity-based alerts.
Exports and report builder
CSV and PDF exports, plus a multi-section PDF report for 7, 30 or 90 days or all time.
No per-seat fees: we add teammates to your account on request. Starter, Growth and Scale include a 30-day money-back guarantee.
Other ways to start
Free
AI Visibility Check
10 questions in your category run on one AI engine, scoring you against up to 3 competitors.
One-time
Baseline Audit
$199
A one-time snapshot of your AI visibility, citations, sentiment and website readiness, delivered as a PDF. Useful for a budget or board conversation. The full $199 is credited toward your first month of Growth or Scale if you subscribe within 30 days.
Add-on
Strategy sessions
$200 per hour
One hour with a Halogen specialist to interpret your visibility data and build a prioritized roadmap. Book one at a time, or 3 sessions for $500. Available on any plan.
Terms
Monthly or annual billing
Annual plans are billed up front and include 2 months free: Starter $990, Growth $2,990, Scale $6,990 per year. All prices are in US dollars.
30-day money-back guarantee
New Starter, Growth and Scale subscriptions, monthly or annual, get a full refund of the first payment if you cancel within 30 days.
Cancel anytime
Email billing@halo-gen.ai before your renewal date. Your plan stays active through the end of the period you paid for. After the guarantee window, unused time is not refunded.
Change plans
Move up a plan at any time as your prompt, competitor or brand needs grow. Enterprise terms are set in a written agreement.
Release dates
Features tagged 'Coming Q1 2027' are scheduled releases. Dates are current targets and may change.
Policies
Subscriptions are governed by our Terms of Service and Refund Policy.
Frequently asked questions
What does Halogen Presence™ do?
Halogen Presence™ shows how ChatGPT, Claude and Gemini answer the questions your buyers ask, which sources they cite and how they describe you. It then gives you a prioritized plan to improve and checks your site to confirm each fix.
What counts as a prompt?
One question you track, such as "best analytics platform for B2B startups." Each prompt runs on ChatGPT, Claude and Gemini. Competitors are scored from the same answers, so adding one uses no extra prompts.
How often are prompts checked?
By the priority you set: high every weekday, medium once a week, low every other week. You can also run a check on demand. Timing can shift when an AI engine is unavailable.
Which AI engines do you track?
ChatGPT, Claude and Gemini on every plan. Perplexity, Google AI Overviews and Google AI Mode are scheduled for Q1 2027. Plan availability will be confirmed at launch.
Can I try it before I pay?
Start with the free AI Visibility Check. Starter, Growth and Scale each come with a 30-day money-back guarantee on your first payment.
How does billing work?
Choose monthly or annual. You're charged when you subscribe, then on the same date each month or year until you cancel. Annual plans are billed up front and include 2 months free. All prices are in US dollars.
How do I cancel or change plans?
Email billing@halo-gen.ai before your renewal date to cancel. Your plan stays active through the end of the period you paid for. You can move up a plan at any time.
Do you charge per seat?
No. We add teammates to your account on request.
What is the Baseline Audit?
A one-time $199 PDF snapshot of your AI visibility, citations, sentiment and website readiness. The full $199 is credited toward your first month of Growth or Scale if you subscribe within 30 days.
What are strategy sessions?
One-hour sessions with a Halogen specialist to interpret your visibility data and build a prioritized roadmap. $200 per session or 3 for $500, on any plan. Annual Growth includes 1 session and Scale includes 1 per quarter.
How is this different from traditional SEO tools?
Traditional SEO tracks Google search rankings. Halogen Presence™ tracks how AI engines answer your buyers' questions, which sources they cite, and whether your website is ready to be cited.
Do you offer Enterprise plans?
Yes. Enterprise covers 1,000+ prompts, 3 or more brands, custom competitor allowances, invoicing and security review. Email hello@halo-gen.ai or book a call.