About Halogen
Empowering small businesses and marketing teams to succeed in the age of AI
Our Mission
At Halogen, we believe that every business deserves visibility in the AI-powered search era. Your customers are asking AI assistants instead of searching Google—and if your brand isn't in those answers, you're losing revenue.
We're building the enterprise platform that helps marketing teams and enterprises track, optimize, and dominate how they appear in ChatGPT, Gemini, and Claude. From real-time monitoring to competitive intelligence to actionable strategies—Halogen gives you everything you need to turn AI search invisibility into revenue growth.
Our Values
Speed Over Perfection
We believe in delivering results quickly. Getting 80% of the way there in hours beats getting 100% in weeks.
Accessibility
Enterprise-grade tools shouldn't require enterprise budgets. We're committed to making strategic tools affordable.
AI-Powered Innovation
AI should amplify human decision-making, not replace it. We use AI to provide insights and recommendations, not dictate outcomes.
Customer-Centric
We build what our customers need, iterate based on feedback, and stay obsessed with solving real problems.
What We Do
Halogen Go-To-Market Strategy
Get a complete GTM strategy in hours. Define your target market, build buyer personas, craft positioning, and validate your go-to-market approach with AI-powered guidance. Perfect for founders, product managers, and marketing teams who need strategic clarity without the agency price tag.
Halogen AEO (AI Engine Optimization)
Track how Claude, ChatGPT, and Gemini see your brand. Monitor your visibility across AI platforms, analyze competitor mentions, and get actionable recommendations to improve how AI platforms perceive and recommend your business. Built for marketing teams who want to stay ahead in the era of AI-powered search.
Meet Our Founders
The team behind Halogen is passionate about empowering small businesses and marketing teams
Mario Adoc
CEO
Mario brings 18+ years of software development and engineering leadership experience from Amazon, where he managed high-impact teams across Prime Video Sports, Prime Gaming, Twitch Prime, and GameCircle. As a Sr Manager and Bar Raiser, he's led teams through complex cloud computing challenges and scaled services from conception to millions of users. His passion for building great products and empowering teams drives Halogen's mission to make enterprise-grade tools accessible to everyone.
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Taylor Manners
CTO
Taylor brings 10+ years of software engineering expertise from Amazon, where he worked as a Senior Software Engineer across Amazon Video, Sports, and Prime Gaming. With deep experience building scalable systems and leading technical initiatives, Taylor is passionate about creating tools that solve real business problems. His technical vision and product-focused approach are core to Halogen's development and innovation.
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