For technical founders without a marketing team
A buyer just asked ChatGPT for a tool like yours. Did it name you?
We find out, rank the fixes your team can ship, and recheck as the answers change.
$99/mo · ChatGPT, Claude and Gemini · Cancel within 30 days for a full refund
[PLACEHOLDER: Action Plan screenshot]
Ranked by impact and effort · A done-when check on every fix · Export it for your team or coding assistant
EasyDeploy AI
0% to 20% in six weeks
Halogen on itself
18.3% to 27.0% in four weeks
Reviewed on G2
See all reviews
Built by ex-Amazon engineers
28+ years at Amazon
What that looks like for a real customer
EasyDeploy AI makes no-code prediction tools for things like churn and lead scoring. This is one of the 15 buyer questions we track for them.
The question
"Can I use my HubSpot or Salesforce data to score leads automatically?"
What the assistants said
As of October 19, 2026, ChatGPT, Claude and Gemini all answered it. None of them named EasyDeploy. None named any of the five competitors EasyDeploy tracks either. That's an opening.
The fix, from EasyDeploy's action plan
Build a lead-scoring example page, modeled on the churn example already on the site. Run a public sales dataset through EasyDeploy and publish the real results. Add three to five FAQs with FAQ schema. Then link the page from the homepage and add it to the sitemap.
Done when: /examples/lead-scoring is live, linked from the homepage, listed in sitemap.xml, and its FAQ schema passes Google's Rich Results Test.
Impact: Medium · Timeline: Next two weeks.
Fixes come with steps and a done-when check, so your team or your coding assistant can pick them up without a meeting.
ChatGPT has 900M+ weekly users (Source: OpenAI, February 2026). Some of them are asking questions like this one.
Why this isn't a one-time fix
Most founders we talk to ask this.
- Buyers' questions change. So do the searches the assistants run to answer them. Last month's action plan goes stale.
- The answers change too. Models get updated, and the same question can get a different answer next week. Competitors keep publishing.
- Changes take weeks to land. The assistants have to find your new pages first. You need to know what shipped and whether it's showing up.
What you can do yourself, and what you can't
| Task | By hand | With Halogen Presence™ |
|---|---|---|
| Ask ChatGPT about your category | A few minutes | Included |
| Find the high-intent questions your buyers ask, by persona | Guesswork | Suggested from your site, tagged by funnel stage |
| Ask 50+ buyer questions across three assistants, on a schedule | Hours a week | Automatic |
| Collect the searches the assistants ran | Not practical | Captured with every check |
| See which sources the assistants cite, for you and 3 competitors | One answer at a time | Ranked by share, plus sources you’re missing |
| Turn gaps into ranked fixes | Guesswork | Steps and a done-when check, ready to export |
| Confirm a fix is live on your site | Manual review | Checked against your live site |
Ask ChatGPT about your category
By hand: A few minutes
With Halogen Presence™: Included
Find the high-intent questions your buyers ask, by persona
By hand: Guesswork
With Halogen Presence™: Suggested from your site, tagged by funnel stage
Ask 50+ buyer questions across three assistants, on a schedule
By hand: Hours a week
With Halogen Presence™: Automatic
Collect the searches the assistants ran
By hand: Not practical
With Halogen Presence™: Captured with every check
See which sources the assistants cite, for you and 3 competitors
By hand: One answer at a time
With Halogen Presence™: Ranked by share, plus sources you’re missing
Turn gaps into ranked fixes
By hand: Guesswork
With Halogen Presence™: Steps and a done-when check, ready to export
Confirm a fix is live on your site
By hand: Manual review
With Halogen Presence™: Checked against your live site
You can do the first row yourself. We do the rest.
Who it's for
You built the product. Somewhere along the way you also became the marketing team.
Sound familiar?
- You asked ChatGPT for marketing advice and got a generic checklist. Some of it was wrong.
- Paid ads brought signups who never used the product.
- An agency wants a retainer you can't justify, for work you can't judge.
- You ship a change and can't tell if it did anything.
With Halogen Presence™
- Fixes ranked by what the assistants actually say about you.
- Each fix written up like a ticket for your team or your coding assistant.
- Site fixes checked against your live site, so done means done.
- Plenty of the same fixes help your Google SEO too.
Best fit: a technical founder or small team with a live product, paying customers and nobody doing marketing full time. Also a good fit: the engineer who runs the website for a family business. Probably not for you if you're pre-launch, or if you want an agency to do the work.
Start with Starter: $99 a month, cancel anytime
One plan, a few minutes of setup, and a ranked action plan across ChatGPT, Claude and Gemini.
How it works
Choose Starter and enter your URL. Confirm the business details, buyer questions and competitors we prefill from your site. It takes a few minutes.
Scan your site and ask ChatGPT, Claude and Gemini all 50 of your buyer questions.
Open your first report and action plan in your dashboard. Every fix is ranked by impact and effort, with steps and a done-when check.
Ship the fixes, yourself or with your coding assistant.
Recheck your questions on a schedule and check your live site for the fixes you ship.
What's included
- Your visibility across 50 buyer questions, on ChatGPT, Claude and Gemini
- How you compare with up to 3 competitors
- The sources the assistants cite
- How the assistants describe you
- A site scan, much of which overlaps with classic SEO
- A prioritized action plan with impact, effort, steps and a done-when check for each fix, ready to export
- Automated checks that confirm each fix once it's live on your site
See a sample
From a real account. Reports export as PDF, so they're easy to forward to a co-founder or CEO.
Not worth it? Cancel within 30 days of your first payment and we'll refund it in full. Email billing@halo-gen.ai.
Starter already tracks ChatGPT, Claude and Gemini. No add-on needed.
Start for $99/moThen scale up as you cover more ground
Growth and Scale include everything in Starter, plus more buyer questions and competitors.
Growth covers 150 buyer questions and 5 competitors, and includes a strategy session when you bill annually. Scale covers 350 buyer questions, 10 competitors and 2 brands, with a strategy session every quarter.
You still ship the changes. We find the gaps, write up the fixes and check them once they're live. We don't do outreach or buy links, but we'll tell you which sites the assistants cite. Strategy sessions are $200/hour, or 3 for $500, on any plan.
What we've seen so far
EasyDeploy AI, solo-founder B2B SaaS
0% to 20% in six weeks
Visibility across ChatGPT, Claude and Gemini on 15 tracked buyer questions, as of October 19, 2026.
EasyDeploy now comes up for questions that never mention it by name.
It moves around. One week it read 7%, then 6%, then 9%, and changes take weeks to show up. That's why we plot the trend instead of reacting to one reading.
Result from a pilot with Halogen.
We use it on ourselves
18.3% to 27.0% in four weeks
Halogen doesn't have a marketing team either. We're two engineers who spent 28+ years at Amazon between us, so we run Halogen Presence™ on our own site. That's our visibility across 100 buyer questions and 3 assistants, a 48% relative increase.
Mario V Adoc, CEO, and Taylor Manners, CTO.
"...unmatched to any tools we've seen in the market."
Emanuel C., Founder and CEO, EasyDeploy AI (G2, validated reviewer). Read on G2
"Halogen creates a clear benchmark at the outset, informed by real AI intelligence, which makes it easy to understand where the website's performance is lacking and can be improved."
Crystal C., Chief Operating Officer, Small Business (G2). Read on G2
"The setup was a breeze, taking less than 5 minutes, and immediately provided us with actionable metrics and advice based on our current AEO performance."
Liddell's R., Small Business (G2). Read on G2
Reviews collected by and hosted on G2.com.
Pricing
Start with Starter. Move up as you cover more ground. Month to month.
Starter
$99/mo
- ChatGPT, Claude and Gemini
- 50 buyer questions
- 3 competitors
- A site scan
- A ranked action plan, with steps and a done-when check for each fix
- Rechecks on a schedule
- AI search queries
- Fix checks on your live site
Cancel within 30 days for a full refund.
Growth
$299/mo
- Everything in Starter
- 150 buyer questions
- 5 competitors
- 1 strategy session included with annual billing
Scale
$699/mo
- Everything in Growth
- 350 buyer questions
- 10 competitors
- 2 brands
- 1 strategy session every quarter
Save 2 months with annual billing. Every new subscription comes with a 30-day money-back guarantee on the first payment. Strategy sessions are $200/hour, or 3 for $500.
Questions
What do I get for $99/month, and when?
Starter tracks 50 buyer questions in your category across ChatGPT, Claude and Gemini, a comparison with up to 3 competitors, a site scan and a prioritized action plan you can export. Your first results are ready within one business day.
What if the action plan isn't useful?
Cancel within 30 days of your first payment and we'll refund it in full. Email billing@halo-gen.ai. You don't need to give a reason.
Which AI assistants do you cover?
ChatGPT, Claude and Gemini on every plan, including Starter. We don't cover Perplexity or Microsoft Copilot today.
How do you calculate the score?
For each question and assistant, we use the latest answer. A mention counts 100, a partial mention 50, and no mention 0. Failed or unfinished checks are left out instead of counted as zero, and each assistant counts equally. The site scan scores 8 categories against a written rubric, using fixed weights so the total can't drift with model output.
Why does my score move when I haven't changed anything?
AI answers vary from run to run, and the models get updated. That's normal. We recheck on a schedule and show the trend over 7 days, 30 days and six months, so one bad reading doesn't throw you.
Is this just SEO with a new name?
Partly. People call it AI SEO, Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO). SEO is about where you rank on a results page. This is about whether assistants mention you, cite you and describe you correctly. A lot of the fixes are SEO basics anyway: structured data, sitemaps, canonical tags, meta descriptions, image alt text and clear authorship.
What access do you need?
Your domain and a few setup details about your business. We don't need your analytics, CMS or customer data.
Do you guarantee results?
No. The assistants decide what they say, and we don't project gains or claim revenue attribution. We show you what we measured, rank the fixes and check that they shipped. The refund above is the guarantee we can stand behind.
Can I cancel?
Yes. Plans are month to month, and you can cancel anytime. Every new subscription comes with a 30-day money-back guarantee on the first payment. Full terms are in our Refund Policy.
Start with your action plan
$99/month, a few minutes of setup, and ranked fixes for showing up in ChatGPT, Claude and Gemini.
Start for $99/moCancel within 30 days for a full refund. Or see plans