Get a World-Class Marketing Strategy Without the Agency Price Tag
Stop guessing at marketing. Get the same strategic insights Fortune 500s use, tailored for your business, in hours not months
Join Thousands of SMBs Competing Like the Big Guys
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Watch how professionals like you build comprehensive GTM strategies in minutes, not months
1. Choose Your Tool
Select the GTM tool you need insights for
2. Share Your Context
Answer quick questions about your business and product
3. Get Your Strategy
Download your personalized GTM strategy as PDF
You Know You Need a Marketing Strategy, But...
Agencies are expensive, DIY is overwhelming, and templates don't work
The Old Way
Agencies quote $15K-50K for strategy
- Generic templates don't fit your business
- DIY means months of research
- No marketing expertise on staff
- Competing blindly against bigger players
- Wasting budget on random tactics
- No clear direction or priorities
The Halogen Way
Professional strategy for $49/month
- Customized to your specific business
- Complete strategy in one afternoon
- AI provides CMO-level expertise
- Compete strategically with any company
- Know exactly where to invest
- Crystal clear roadmap to follow
Everything You Need to Build World-Class GTM Strategies
12 powerful strategic tools that work together to create comprehensive strategies
Target Market Identifier
Pinpoints high-opportunity markets based on your product's value and trends
ICP Identifier
Defines your ideal customer profile using firmographic and behavioral data
Buyer Persona Builder
Creates detailed personas with goals, challenges, and buying behaviors
Value Proposition Generator
Crafts a compelling, differentiated reason why your solution wins
Positioning Statement Generator
Summarizes your market position with clarity and precision
Key Messaging Generator
Produces core messaging tailored to buyers and channels
Sales Script Generator
Gives you plug-and-play outreach scripts that convert
Pricing & Packaging Identifier
Recommends models based on value drivers and customer segments
Channel Strategy Recommender
Prioritizes go-to-market channels (ads, content, partnerships, etc.)
Metrics & KPI Identifier
Suggests the right metrics to track GTM performance
Launch Checklist Generator
Ensures your launch is buttoned up, from messaging to metrics
GTM Risk & Pitfall Assessment
Flags common mistakes and blind spots before they cost you
From Our Beta Users
Real results from founders who trusted Halogen with their launch
Adam S.
CEO, Nation's Giant Hamburgers
The target market identifier was spot on - it matched our exact customer profile perfectly. What would have taken me weeks of research and guesswork was done in minutes.
Erika C.
Co-founder, Studio Ovalo
What used to take weeks of researching go-to-market strategies now takes hours. This platform gives my beauty brand the structured marketing roadmap I needed.
Daniel P.
Owner, Tudo Marketing
The biggest benefit Halogen solves is eliminating blank-page syndrome. Instead of starting from scratch when building personas, ICPs, or messaging frameworks, I can start from a detailed draft and refine it.
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Starter Plan
For ambitious SMBs - Get the marketing strategy you need to compete and win
Frequently Asked Questions
What does your product actually do?
Our platform helps you create go-to-market (GTM) strategies in a fraction of the usual time—without sacrificing quality. You get consultant-level insights in hours, not weeks.
Who is this best suited for?
Fractional CMOs and marketing agencies use it to scale strategy work across clients. Startup founders and business consultants also rely on it to quickly build clear, professional GTM plans without starting from scratch.
How is this different from hiring a consultant or using free playbooks?
Consultants are slow and expensive. Playbooks are generic and static. Our platform combines speed, structure, and flexibility so you get actionable strategies that cost less and deliver faster.
How are you different from larger platforms or agencies?
We're lean, fast, and responsive. While bigger platforms take months to evolve, we move quickly on customer feedback and keep improving the product to fit real-world needs.
How do I know this will pay off for my business?
Most users save weeks of planning time per project. That means faster execution, more revenue opportunities, and less time stuck in "planning mode." The subscription often pays for itself in your very first GTM plan.
Do I need to know GTM strategy frameworks to use this?
Not at all. The platform is intuitive and powered by 12 built-in GTM tools that guide you through every step. Even without prior experience, you'll produce strategies that look like they came from a seasoned strategist.
How customizable are the strategies?
Every plan adapts to your inputs - industry, goals, and business model so you'll always walk away with a strategy tailored to your exact needs.
How quickly can I get started?
You can sign up and generate your first GTM plan the same day. There's no heavy onboarding, just plug in your inputs and start creating.
Do you offer a free trial?
We don't offer a free trial, but we do have a 14-day money back guarantee. If you're not happy with your first experience, just let us know and we'll refund you, no questions asked.
What happens if I cancel?
You'll lose access to strategies that haven't been downloaded yet, but anything you've already exported is yours to keep. We recommend saving your plans before canceling.
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